Over the last several years, the Super Bowl has become an event that parties are planned around. It is annually the most watched program of the year with no other competitors even coming close. There are several reasons for this. The game itself is obviously the most important facet for the majority of viewers, but the big name half-time entertainment usually brings in people who might not care as much about football as seeing Justin Timberlake, U2, or Madonna or even the occasional wardrobe malfunction.
Another important part of the Super Bowl for many are the commercials. On the Monday morning after the game people all over corporate America will gather around their cubicles to discuss, not the game, but rather their favorite ads. Here's the link to an unmade commercial by Newcastle Brown Ale that won't appear on Sunday night's game, but just may make the list of best commercials anyway: ifwemadeit.com.
When a 30 second ad costs $4 million, you have to question the true effectiveness of the advertising campaign. Newcastle has been able to generate buzz simply by showing us what their commerical would look like, while at the same time making fun of Super Bowl commercials. The best part? It doesn't cost $8 million per minute.
Forbes: The Best Commercial On The Super Bowl, And It's Not Even On The Super Bowl
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